The Persuaders

For my Adverstising class, our first video we watched was The Persuaders. The section of the video we watched was on advertising, how it works, how much of it they show to the public, and the success behind them. What I found interesting about the advertising is how fast advertisments can spread across to many different parts of the country. They talk about this at the beginning of the video. Advertising is compared to an infestation of roaches. They clutter up and take up so much space. Big cities have some sort of advertisment on any available space companies can find. Like roaches, advertisments are hard to get rid of because they keep on coming. You can spray them as much as you want, but they grow immune to any kind of harm because there is more of them. Charles Bronson's character, Paul Kersey, in Death Wish compared criminals to roaches as well. There is too many of them in the world too. Ads cannot just stop their operations or else they can go out of business. Part of the success of a company and their product is how much advertising they use to promote it. The companies that make them want the public to remember their product by bombarding them with their ads. Examples of the advertisments used in the video are Song Airlines and Sex and the City. The people that created these things want the public to know about them and to get into them. Companies often have to compete with other companies when they're selling the same thing. Like most rivals, they want to out do each other. They often try to get more advertisement spaces than the other one. Some companies have more money to spend than their rivals. They can advertise their product more so they can can make more money. The companies' need to make money and outdo rivals is the main reasons why the publie is bombarded with ads, which spread like roaches.