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Friday, January 11, 2013

Geico Commercials

One of my favorite advertising campaigns would be the commericals for Geico. Geico is one of the largest car insurance companies in the country. Their main slogan is "Geico, 15 minutes could save you 15% or more on car insurance". The reason why I like these commercials is because they are funny and they make their product look an easy thing to sign up for. Over the years, Geico had the talking gecko as the mascot for the company. Mascots help make a company stand out from their competition They also used celebrities, cavemen, a pig, a stack of money with google eyes, and that guy that asks "Can switching to Geico really save you 15% or more on car insurance?". Car insurance is not the most the exciting thing in the world to advertise. The company makes the commercials funny to get people interested. If the commercials were as boring as the product itself, the public wouldn't be interested in the deals they might have. Geico show funny commercials of how their car insurance deals work and how easy it can happen. That why I personally enjoy watching these commercials for Geico.

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